As product designers, we have learned to “re-invent” things over and over. With each new task we tackle, we start from scratch. That means getting rid of all of our existing thoughts and ideas and looking beyond the obvious in order to come up with the new.
Our designs emerge from a process of understanding, observing, hatching and testing ideas, and verifying and implementing them – and then learning from what we find. As we do so, we treat brand spaces as products, using corporate architecture as a tool to allow brands to unleash their full power. At the same time, we value the importance of purposeful storytelling and the intuitive experience of content. We firmly believe a strong brand needs its own design rather than a ready-made solution.