Arrival: Innsbruck Airport, Austria. Base camp: a showcase BMW pavilion in the form of a marquee. The journalists prepare for their expedition and are given an Active Tourer to drive to Sölden.
Test-drive from Innsbruck over into the valley of Öztal.
Press conference at the new midway station of the Söldener Gaislachkoglbahn cable car: extreme mountaineer Stefan Glowacz and a team of designers from BMW present the Active Tourer, with a moving LED stage set for visuals.
The rockfaces of the stage merge with the surrounding mountain panorama.
After the press conference, the journalists are taken up to the summit. A gala dinner awaits before a mountain panorama bathed in the evening sunlight. The pièce de résistance: the Active Tourer turns into a cable car. Saving the best for last!